Using national opinion survey data, this research addressed claims in political science that the American electorate is either poorly informed or dependent on party label cues. The results suggested that in situations with missing information, American voters can use their knowledge to successfully infer political party membership of candidates and vote their own party interests.

Two experiments examined the typicality structure of contrasting political categories. In Experiment 1, two separate groups of participants rated the typicality of 15 individuals, including political figures and media personalities, with respect to the categories Democrat or Republican. The relation between the two sets of ratings was negative, linear, and extremely strong, r = −.9957. Essentially, one category was treated as a mirror image of the other. Experiment 2 replicated this result, showing some boundary conditions, and extending the result to (...) liberal and conservative categories. The same method was applied to two other pairs of contrasting categories, healthy and junk foods, and male and female jobs. For those categories, the relation between contrasting pairs was weaker and there was less of a direct trade-off between typicality in one category versus typicality in its opposite. The results are discussed in terms of implications for political decision making and reasoning, and conceptual representation. (shrink)